Challenges in previous years
Before switching to Evenico, the Foundation identified a series of challenges common to many non-profit organisations with growing event participation:
Confusing online experience for registrants who wished to fundraise
Difficulty registering groups and setting up fundraising teams
No ability to add merchandise to registration process
Low fundraiser activation. In the year before the Foundation engaged Evenico, only 11% of participants actively fundraised on the third-party fundraising platform used.